Knowledge is power. This famous line greatly exemplifies the important role of information dissemination in the lives of individuals, especially when it comes to empowering them to make a wise decision and right action. The aforementioned adage is greatly applicable in the field of healthcare education wherein health professionals have the responsibility in informing the general public about the different diseases that threatens their health and well-being as well as the corresponding prevention and cure that are necessary in order to address these illnesses. However, the task of information dissemination is not an easy thing to do, especially in educating the illiterate part of the population. An individual with no formal education will find it difficult to understand the explanation of healthcare professionals about diseases or wrong practices that they should avoid in order to take care of their health. Being the case, the help of the mass media has an essential part in order for healthcare educators to properly send their message to the general public. The use of advertisements like posters, articles, videos, and other materials substantially help in informing the public of how to properly take care of themselves.
In relation to this, drug abuse is one of the most pressing healthcare threats that result to many other adverse consequences in the well-being of individuals. The people who are getting addicted to drugs do not only involve the adult population of the society but it is also affecting the ways of life of adolescents. Being the case, it is essential that drugs abuse should be properly addressed and one of the ways is through the creation of advertisements. A certain poster that advocates fighting drug abuse, which could be seen in this website.
The poster that I have chosen talks about addressing the problem of drug addiction among the youth. This is a 51 x 43 cm. print advertisement is set in a white background that has black text. The poster also contains the color photos of seven students who are playing the cello, singing the gospel, playing tennis together with a kid, photographing, reading, and watching the stars (United States Department of Health and Human Services, 1992).
The first thing that caught my eye in this poster is the statement line that says we have better things to do than drugs. This statement is written in big, bold and all capital letters. I became interested in the poster because it explicitly and directly send the main message that it wants to impart to the people that will see the poster and that is to stop and not engage in drugs abuse. In relation to this, the use vibrant colors as well as the inclusion of photos of young adults that are doing various activities also made the poster more attractive to the people who will see it. If the poster is randomly posted on the streets, passersby would take notice of it because its colors and design made it catchy to the eye.
The United States Department of Health and Human Services (DHHS) is the one responsible in producing and publishing the poster. The main message that the organization wants to impart is that people should stop and even prevent being addicted to drugs because there are still other productive activities that people could do. In line with this, the photos of the young adults in the poster also presented the idea that the main target of the print advertisements is young adults. DHHS wants the adolescents in America to realize that drug addiction is not their only option because there are different activities that they could engage in, which is worth more of their time and effort.
The strategy that is applied by the DHHS in their advocacy of fighting drug abuse is in the form of information dissemination. The organization used print advertisement because it is one of the most effective ways that will get the attention of the young adults of the population. DHHS wants to convince teenagers that they should not waste their youth because there are many opportunities that are in store for them, which will help them hone their skills and develop themselves into better individuals.
The poster has the main objective of informing young adults that there are more productive things to do than engaging in drug abuse. The use of print advertisement by the DHHS is effective in capturing the attention of young adults, especially since it incorporates in the poster the necessary factors that would make teenagers take notice of the poster, specifically the use of color, photos, and a strong statement. Nevertheless, there are still some improvements that the DHHS and other health organizations could do. Young adults nowadays are more receptive to videos and networking sites in the Internet. Being the case, it s more advantageous and effective for that these health organizations use this form of information dissemination because more young adults would be informed about the harsh effects of drug abuse through these methods.
The poster made by the DHHS is under the education and information part of the four major health promotion settings. The main purpose of the poster is to inform young adults of the other productive activities that they could do with their lives instead of using drugs. In this sense, the poster indeed has the function of education and information. Furthermore, this print advertisement also aims to convince young adults to broaden their horizons because they have a lot of potential, which they could use for their self-development rather than easting it on abusive habits like drug addiction, which would not do them any good in life.
In relation to this, drug abuse is one of the most pressing healthcare threats that result to many other adverse consequences in the well-being of individuals. The people who are getting addicted to drugs do not only involve the adult population of the society but it is also affecting the ways of life of adolescents. Being the case, it is essential that drugs abuse should be properly addressed and one of the ways is through the creation of advertisements. A certain poster that advocates fighting drug abuse, which could be seen in this website.
The poster that I have chosen talks about addressing the problem of drug addiction among the youth. This is a 51 x 43 cm. print advertisement is set in a white background that has black text. The poster also contains the color photos of seven students who are playing the cello, singing the gospel, playing tennis together with a kid, photographing, reading, and watching the stars (United States Department of Health and Human Services, 1992).
The first thing that caught my eye in this poster is the statement line that says we have better things to do than drugs. This statement is written in big, bold and all capital letters. I became interested in the poster because it explicitly and directly send the main message that it wants to impart to the people that will see the poster and that is to stop and not engage in drugs abuse. In relation to this, the use vibrant colors as well as the inclusion of photos of young adults that are doing various activities also made the poster more attractive to the people who will see it. If the poster is randomly posted on the streets, passersby would take notice of it because its colors and design made it catchy to the eye.
The United States Department of Health and Human Services (DHHS) is the one responsible in producing and publishing the poster. The main message that the organization wants to impart is that people should stop and even prevent being addicted to drugs because there are still other productive activities that people could do. In line with this, the photos of the young adults in the poster also presented the idea that the main target of the print advertisements is young adults. DHHS wants the adolescents in America to realize that drug addiction is not their only option because there are different activities that they could engage in, which is worth more of their time and effort.
The strategy that is applied by the DHHS in their advocacy of fighting drug abuse is in the form of information dissemination. The organization used print advertisement because it is one of the most effective ways that will get the attention of the young adults of the population. DHHS wants to convince teenagers that they should not waste their youth because there are many opportunities that are in store for them, which will help them hone their skills and develop themselves into better individuals.
The poster has the main objective of informing young adults that there are more productive things to do than engaging in drug abuse. The use of print advertisement by the DHHS is effective in capturing the attention of young adults, especially since it incorporates in the poster the necessary factors that would make teenagers take notice of the poster, specifically the use of color, photos, and a strong statement. Nevertheless, there are still some improvements that the DHHS and other health organizations could do. Young adults nowadays are more receptive to videos and networking sites in the Internet. Being the case, it s more advantageous and effective for that these health organizations use this form of information dissemination because more young adults would be informed about the harsh effects of drug abuse through these methods.
The poster made by the DHHS is under the education and information part of the four major health promotion settings. The main purpose of the poster is to inform young adults of the other productive activities that they could do with their lives instead of using drugs. In this sense, the poster indeed has the function of education and information. Furthermore, this print advertisement also aims to convince young adults to broaden their horizons because they have a lot of potential, which they could use for their self-development rather than easting it on abusive habits like drug addiction, which would not do them any good in life.
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