Social impact theory is an idea or a model which perceives that social influence is sturdier under the correct circumstances (Harton et al., 1998). The concept of this theory predicts that conformity increases with an increase in immediacy, strength as well as the number of individuals in a certain influence group. Strength in this model is used to refer to the greatness of a social force, it as well reflects on power, credibility, and social status of a particular group (Harton et al., 1998). Immediacy refers to psychological and physical proximity of each social force to the intended target. Number refers to magnitude of social forces in attendance, and thus more sources attempting to influence a particular target (for example 10 people) will give a better outcome than fewer sources of influences (for example 1 person).
Yes, because the group contains the aspects of strength as well as the number which could influence the way the administrator responds to their letter. Additionally, Mark would directly influence the thinking of group members, since being a supervisor in this institution he has the power, credibility as well as the social status to influence the group members to emulate his way of thinking (Bourgeosis and Bowen, 2001). Members will tend to think that because Mark is a supervisor, he will have administrative strength which will assist in writing this particular letter. They will as well assume that Marks position and involvement in writing of this letter will positive influence the response of the administrator (Harton et al., 1998).
The number of people participating in a conversation is relevant because several individuals submit to group pressure. The greater the number of individual in a particular group, the more powerful that group becomes in terms of influence. Therefore, for members to write a letter to the administrator about the anticipated health reforms, they have to consider the effects of group influence. This would guarantee the influence that may perhaps be required in agitating for a positive response from those in authority. However, members would prefer to deal with a small group of people, since according to the theory of social impact, minority group has a greater influence to individuals decisions than majority group. Though, majority group is as well influential, minority tend to poses greater influence. Therefore, this theory contravenes the perception of many people that majority rules (Bourgeosis and Bowen, 2001).
Media is a powerful group and most individual get influenced by media when making a number of personal or group decisions. Thus, if the media coverage will be in favor of the anticipated health reforms, participants will have an up hill task to try and convince the authority about their demands. Conversely, if the media coverage opposes the implementation of such anticipated reforms, then participants will have easy time to agitate for their demands. This is because they will have a group with authority and power supporting their ideas (Harton et al., 1998). Media coverage also acts as a social factor and ought not to be underestimated by any group of people. Using these social processes, such as media by participants can act as a sturdy influence in winning over strong allies (Hart et al., 1999). Therefore, the opinions of the participants will be shaped depending on which side the media takes as above elaborated.
Yes, because the group contains the aspects of strength as well as the number which could influence the way the administrator responds to their letter. Additionally, Mark would directly influence the thinking of group members, since being a supervisor in this institution he has the power, credibility as well as the social status to influence the group members to emulate his way of thinking (Bourgeosis and Bowen, 2001). Members will tend to think that because Mark is a supervisor, he will have administrative strength which will assist in writing this particular letter. They will as well assume that Marks position and involvement in writing of this letter will positive influence the response of the administrator (Harton et al., 1998).
The number of people participating in a conversation is relevant because several individuals submit to group pressure. The greater the number of individual in a particular group, the more powerful that group becomes in terms of influence. Therefore, for members to write a letter to the administrator about the anticipated health reforms, they have to consider the effects of group influence. This would guarantee the influence that may perhaps be required in agitating for a positive response from those in authority. However, members would prefer to deal with a small group of people, since according to the theory of social impact, minority group has a greater influence to individuals decisions than majority group. Though, majority group is as well influential, minority tend to poses greater influence. Therefore, this theory contravenes the perception of many people that majority rules (Bourgeosis and Bowen, 2001).
Media is a powerful group and most individual get influenced by media when making a number of personal or group decisions. Thus, if the media coverage will be in favor of the anticipated health reforms, participants will have an up hill task to try and convince the authority about their demands. Conversely, if the media coverage opposes the implementation of such anticipated reforms, then participants will have easy time to agitate for their demands. This is because they will have a group with authority and power supporting their ideas (Harton et al., 1998). Media coverage also acts as a social factor and ought not to be underestimated by any group of people. Using these social processes, such as media by participants can act as a sturdy influence in winning over strong allies (Hart et al., 1999). Therefore, the opinions of the participants will be shaped depending on which side the media takes as above elaborated.
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